HMV opens first store in the Netherlands at De Passage in The Hague

a.s.r. real estate, on behalf of the ASR Dutch Prime Retail Fund, has signed a long-term lease agreement with music retailer HMV (His Master’s Voice) for the store located at Spuistraat 29 in The Hague. The store, approximately 330 m² across two floors, will be fully dedicated to retail. The store is scheduled to open for business on 28 November.

Eric Calis, asset manager at a.s.r. real estate, ”We are proud that HMV has chosen De Passage in The Hague for its first store in the Netherlands. HMV brings music, pop culture, and vinyl to life in De Passage, a place where nostalgia and new trends meet, perfectly complementing the vibe of De Passage”.

Phil Halliday, managing director at His Master’s Voice and Fopp: ’We are planning to create a hub for fan communities to come together and share their love of music and popular culture -  from K-pop to classical, heavy metal to EDM, films, collectables, and books. When we open, we want to offer a range that can’t be found anywhere else under one roof. We are confident that we can bring something new to shoppers and hope that fans will share our excitement when we open our doors.’

About HMV
HMV is an iconic British brand, founded in 1921 and globally recognised as the go-to destination for music and film enthusiasts. The company was acquired in 2017 by Doug Putman, owner of Sunrise Records, and now operates over 100 stores across the United Kingdom, offering a wide selection of new releases and catalog titles. The retailer has played a key role in the revival of vinyl in the UK and currently accounts for 50% of all vinyl sales.

HMV was represented by its real estate adviser Bienco. Cushman & Wakefield represented a.s.r. real estate in the leasing process.