a.s.r. real estate

The Hague Mayor Jozias van Aartsen opens ‘Nieuwe Haagse Passage’

The Hague Mayor Jozias van Aartsen opens ‘Nieuwe Haagse Passage’

New retail formats and hotel concept make The Hague city centre even more appealing

The Hague Mayor Jozias van Aartsen performed the official opening of ‘Nieuwe Haagse Passage’ on Thursday, 18 September. This new iconic shopping centre located at Grote Marktstraat, in the heart of the The Hague city centre, came about in close collaboration between the City of The Hague and property developers Multi Vastgoed and AM Real Estate Development. The modern, in-door shopping mall with new retail formats and a hotel connects Grote Marktstraat to Spuistraat. Its seamless fit with the existing Passage shopping arcade makes the ‘Best Dutch City Centre 2013-2015’ even more appealing.

An asset to the The Hague city centre ‘Nieuwe Haagse Passage’ (10,500 m2 in retail space, bars and restaurants, and a 118-suite hotel) is an important step in the make-over of Grote Marktstraat that will take until 2015 to complete. The new natural pedestrian route makes for a powerful connecting force between different sections of the The Hague city centre. ‘Nieuwe Haagse Passage’ offers a mixture of Dutch and international retailers. It is home to the first outlet in the Netherlands of KULT, a multi-fashion brand store. Retail formats Paprika and WAM Denim are new to The Hague as well. In addition to these new formats, established brands have also found their way to 'Nieuwe Haagse Passage', including MANGO, which opened its largest store in the Netherlands here. The four-star Suite Novotel is the first hotel of its kind in the Netherlands; it targets guests who are on a relatively long stay in The Hague. The hotel, which is scheduled to open on 1 October, has its lobby and reception area on the spectacular third floor of ‘Nieuwe Haagse Passage’.

Dutch skies, designed by Bernard Tschumi The Delftware inspired building was designed by internationally renowned New York-based architect Bernard Tschumi. The 15-metre high glass roof gives the building a bright and airy feel. The ceramic frontage at Grote Marktstraat represents the typical Dutch skies and gives the building a contemporary and bold look. At Spuistraat, the Grand Bazar frontage from 1906 was recreated using original tilework and ornaments. Bernard Tschumi has designed buildings in many cities throughout the world, including New York, Paris and Athens.

A few details 
‘De Nieuwe Haagse Passage’ is in an extraordinary and historic location: The Hague's first department store – Grand Bazar de la Paix – was opened in the exact same spot in 1906.

Thanks to ‘Nieuwe Haagse Passage’, about 20,000 m2 in vacant and obsolete retail space (including the former Marks & Spencer building) was converted and replaced by 10,500 m2 worth of exclusive, high-quality retail space.

'Nieuwe Haagse Passage' is highly energy-efficient and was awarded the 'BREEAM-NL Good' certificate for sustainable buildings.

Owner of the retail space: ASR Dutch Prime Retail Fund
Owner of Suite Novotel: Accor Hotels Netherlands.

Desirée Tonnaer is the artist who created the remarkable entrance gate for suppliers at Grote Marktstraat.