a.s.r. real estate

A fresh impetus for The Passage heritage building in The Hague

A fresh impetus for The Passage heritage building in The Hague

Retailers such as Apple and the Miele Experience Center are giving a fresh impetus to the historic shopping arcade that is De Passage. The strategy to attract new tenants and to upgrade existing formats is part of the repositioning of the Netherlands' oldest shopping mall. The new section of De Passage, which is scheduled to be opened this Thursday, will bring even more liveliness to the area. 

a.s.r. vastgoed vermogensbeheer has recently signed seven new leases for the ASR Dutch Prime Retail Fund. It has leased a total surface area of about 1,322 m² to Carré d’Artistes (an art gallery), Hop & Stork (chocolate and coffee merchants), the Miele Experience Center (a domestic appliances producer) and Giullia & Co (a women's clothing store). Shoe producer Ecco opened its first premium store in the Netherlands in the shopping centre and Brasserie Du Passage and The Body Shop renovated their outlets. 

Carré d’ Artistes was advised by Kroese Paternotte and Ecco Premium by Kokelenberg & Ouwehand, while Miele was assisted by Metz Vastgoed in its lease negotiations. Cushman & Wakefield provided advisory services to Apple. CBRE served as adviser to a.s.r. vastgoed vermogensbeheer. 

The tenants can now enjoy all the modern comforts as well as the building's original features thanks to their own constructive input and that of the City of The Hague.

Opening of new section of De Passage
The construction of Nieuwe Haagse Passage, an extension of the historic section, started in 2012. The new building links up Grote Markstraat and Spuistraat, adding 10,500 m² of retail space in the process. The grand opening of the new section will take place on Thursday, 18 September 2014.